“Turtle – Spornjača”: Crowdfunding Campaign for the Protection of the Pond Turtle
In 2024, Belgrade Open School, in partnership with Young Researchers of Serbia, the Kraljevac Lake Special Nature Reserve, and the Katalist Foundation, implemented the crowdfunding campaign “Turtle – Spornjača”, aimed at raising funds for the research and protection of the pond turtle (Emys orbicularis), a strictly protected species in Serbia. The campaign focused on purchasing GPS tracking devices to monitor the movement and behaviour of turtles at Lake Kraljevac, contributing to their long-term protection and the preservation of their habitat.
The campaign was implemented through the donacije.rs platform, raising a total of RSD 840,200. The quality and social impact of the “Turtle – Spornjača” campaign were further recognised in 2025, when the initiative received the Grand Prix award in the ECO category at the Campaigns with Purpose festival, an event that has been recognising and celebrating the best socially responsible campaigns in Serbia for five years. The award was presented to Young Researchers of Serbia as the campaign lead, recognising the successful collaboration among the partner organisations, including Belgrade Open School.
The award further demonstrates how strategically designed, authentic and transparent communication can inspire citizens and communities to take action in the field of nature conservation. For Belgrade Open School, the “Turtle – Spornjača” campaign and the recognition it received represent an important achievement in supporting biodiversity conservation initiatives, as well as a strong impetus for further developing innovative models of cooperation, citizen participation and sustainable solutions for environmental protection.
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